There’s a lot to love about HannaSoft™…
Our new collection for baby is made with TENCEL™ Lyocell fibers.
Let’s get into what makes it so special!
buttery-soft
& stretchy
A new kind of softness that’s super smooth and silky against the skin.
breathable &
cool on skin
Lightweight and moisture-wicking, keeping baby cool all year round.
like new wash
after wash
Just as easy to care for as our cotton, and just as long-lasting.
HANNASOFT™ FAQ
What is the HannaSoft™ collection?
What is TENCEL™ made of?
What does TENCEL™ feel like?
How do you wash TENCEL™?
- Machine Wash Cold, Separately
- Inside Out, Gentle Cycle
- Non-Chlorine Bleach As Needed
- Tumble Dry Low (Delicate Cycle) Or Lay Flat To Dry
- Cool Iron
Does TENCEL™ shrink when washed?
Is TENCEL™ safe for baby?
Is TENCEL™ sustainable?
We chose to develop our HannaSoft™ fabric with TENCEL™ Lyocell fiber because it is a more sustainable choice than bamboo viscose. TENCEL™ Lyocell fibers are certified with the EU Ecolabel for environmental excellence.*
TENCEL™ Lyocell fibers are made from wood, a natural and renewable raw material carefully sourced from responsibly managed forests. The wood taken from nature is purposefully balanced with forest growth rates, to ensure the continued availability of this valuable resource.
TENCEL™ Lyocell is known for its innovative closed loop production process. Wood pulp is transformed into cellulosic fibers, while more than 99.8% of the solvent are recovered and fed back into the loop, resulting in close-to-zero wastage.
For its highly responsible sourcing practices helping to protect ancient and endangered forests, Lenzing has been recognized as one of the best performing companies worldwide in Canopy’s Hot Button Report in 2023.
*EU Ecolabel for textile product (license no. AT/016/001)
How does TENCEL™ compare to bamboo viscose fabric?
TENCEL™ offers a cool, stretchy softness that feels similar to bamboo viscose, but is a more sustainable choice. While many think of bamboo itself as a renewable resource, the process of making bamboo into a fiber and a fabric is not at all environmentally-friendly, and in fact requires the use of many harmful chemicals.
The TENCEL™ Lyocell fibers that go into HannaSoft™, on the other hand, are sustainably sourced from natural and renewable materials, and are certified with the EU Ecolabel for environmental excellence.
TENCEL™ is also much easier to care for than bamboo viscose. Just like our cotton, you can throw your HannaSoft™ items in the washing machine, right along with the rest of your laundry! No separating or line-drying necessary.